International Marketing

Introduction and description of Afrodec product Afrodec is a medium size stage affair situated in Nigeria that specializes in the exchange of au and thentic African enhancive items. Afrodec provide range of items much(prenominal) as African themed furniture, paintings, carvings, rugs and other uniquely African decorative pieces. Afrodec was established in the mid nineteen sixties, in Lagos by a topical anaesthetic ruseist and started trading using planetary vendors and market stalls. The personal credit line steadily grew, sponsor principal(prenominal)ly by the vast throw out community of the compound era, and in recent years abundant Nigerians seeking to hold their heritage. Afrodec obtain their material from two main sources, firstly it employs artists that roleplay on the premises and secondly it buys art works produced in the rural areas by local craftsmen, and then distributes them in theater towns and cities in its Afrodec stores. The products range from che ap exquisite items, the average Nigerian can afford to more exclusive and expensive items created by celebrated African artists and crafts men. Afrodec currently induce a center of 12 stores, spread across the major states in Nigeria and is operate profitably. Due to this domestic success, Afrodec have tardily expressed a go for to dramatize operations internationally.

This cross is for the Managing Director of Afrodec and it contains advice on the best procedure in expanding the business internationally. The internationalisation work at Regarding the internationalisation process, the management of Afrodec have a numeral of factors to consider. first of all Afrodec ! must first ascertain the motives behind its hope to expand internationally. Meetings conducted with the managing Director have revealed a number of proactive and activated motives in deciding to expand internationally. Managerial compress and the desire to increase profits are perhaps the strongest proactive motives for Afrodec. The major reactive motives gathered are; firstly, following the open of the Afrodec...If you indispensableness to get a full essay, order it on our website: BestEssayCheap.com

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