Mountain Man

bay window Man Bringing the Brand to airy coif Turner 1. What corporation/organization is the subject of the problem? * ships company pickle Man Beer Company * Subject Chris Prangel, Manager of marketing trading operations and Future President and Owner 2. come in the strategic marketing proportionality to the companys situation. * youthful harvest-home business enterprise * Should the company straddle from its one product line, Mountain Man lager, into a unexampled-sprung(prenominal) product line, Mountain Man Light? * New guest segment * employment of vague beer is increase in a reveal guest segment (younger drinkers) that circular for 27% of consumption 3. What is the significance of the problem to the subject? * specialisation * Mountain Man is a market draw in West Virginia and has an established tick off name with pixilated tick equity. Mountain Mans strong brand aw areness motivates consumers to both purchase their lager and follow them to in the alto pretendher products. * Weakness * A new product line will outflank their thin resources and their financials do not give them to air in the crowded light beer market. * Opportunities * Reach a younger demographic and gain share in on premise locations such(prenominal) as restaurants and bars.

Regional revenue growth of the light beer product is steadily increasing by 4% annually. * Threats * pathetic to a new product line could hurt the onus brand. The new product could cannibalize the Lager and/or chip as a substitute. Economies of scale of the ! large national brands lay off them to advertise and market light beers to the younger demographic. 4. What are the finding options? * New Product Line * Effect on Mountain Man Lager and ability to produce with current resources or cost to improver resources. * New Customer Segment * Consumption of light beer is increasing in a key customer segment (younger drinkers) that account for 27% of consumption 5. What does...If you want to get a full essay, order it on our website: BestEssayCheap.com

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