Tata Motors TABLE OF CONTENTS annals3 ENVIROMENTAL SCANNING7 TATA MOTORS MARKETING MIX11 RECOMMENDATIONS15 fraternity TODAY16 CONCLUSION18 WORKS CITED19 HISTORY The Tata stem was founded in 1868 by Jamshedji Nusserwanj Tata. He came from a moneyed railway line family. He do his wealth chiefly through cloth mills. He ulterior expanded by opening the Taj Mahal Hotel in Colaba, Mumbai, in 1903. At the time no Indian owned hotels existed, they were all European owned. Jamshedji Tata died the following yr but not before initiating the entree of Tata Iron and trade name Company Limited (aka: TISCO) based in Mumbai. The Tata caller is a private multinational conglomerate headquartered in Mumbai, India. Worldwide the caller employs close to 289,500 employees. The company is privately held; however, some of its SBUs are publicly owned and traded on the Indian market as well as the NYSE. Currently the Tata Group operates in 85 countries, its companies export product and services to 80 nations worldwide. The framework of the company consists of 98 companies in seven business sectors.
Of the 98 companies 27 are publicly traded entities. Through its instauration the company continues to be guided and controlled by the Tata family. It is currently in its fifth propagation of leadership under the Tata family. The Tata Group has operate one of Indias largest and near respected business groups. The Companies which form a major fragment of the group include Tata Steel, Corus Steel, Tata Consultancy Services, Tata Tea, Tata Power, Tata Communications, ! Taj Hotels and Tata Motors. The current president is Ratan Tata fetching who preceded J.R.D. Tata in 1991. Since becoming chairman in 1991, Ratan Tata has managed to breed revenues seven times to an estimated annual $21.7 billion. And since 2000, the total groups market cling to has increased 14 times to $39.9 billion. Tata Group was very...If you want to scram a full essay, order it on our website:
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