How to turn a tourist based retail store into an international business

Introduction Everybody knows that Hong Kong is a shopping paradise in the look of tourists. However, many a(prenominal) tourist- ground discount warehousings have been regarded as the pull production line and rarely gain the attention of prevalent public. With very little find oneself to succeed, Simon Kwok parlayed a 40 fledge feet counter into a multimillion-dollar worldwide cosmetics empire, the SA SA INTERNATIONAL HOLDINGS LIMITED. The purpose of this tale is to analyze the path to unconnected markets and the business strategies of the company. Background schooling SA SA INTERNATIONAL HOLDINGS LIMITED is a leading supplier of hit and health products and services in Asia. Headquartered in Chai Wan, SA SA is a Hong Kong establish international enterprise that have a business net profit consists of 5 countries. The GROUP was established in 1978 by save and wife team, Simon and Eleanor Kwok. At that time, they found that cosmetics specialty breed is non availab le in the Hong Kong market; only beauty counters in department and drug stores were selling cosmetics and toiletries. The couple model that it had a great potential for this kind of business. Then, they invested 20,000 dollars to open a 40-square-feet store in the busy Hong Kong shopping district of provide Bay, and subsequently on, became a pioneer in the chain stores design to sell cheap cosmetics and toiletries by offering discount.

Other competitors benefiting from this archetype accommodate Bonjour Cosmetics, Rainbow Cosmetics and Goodyear Perfume Centre. History of the company In 1986, Mr. Kwok quitted his old transmission line and engaged all i! n all in SA SA ripening with his wife. They introduced an innovative retailing formula based on superior and convenience - the self-service and one-stop-shop concept. This idea was triggered during their supermarket shopping, self-service open shelves and cook up corner were set up passim the stores, allowing customers to touch... If you want to lay out a full essay, order it on our website: BestEssayCheap.com

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